Rooted in rock 'n 'roll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and authenticity. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since. T-shirts with retro graphics and vintage-inspired accessories have also become hallmarks of the Lucky Brand.
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